Blog Post

Big Windows Media Campaign Expected

For once, Microsoft is planning to tout its interoperability (some would say it is just about ubiquitous monopoly): It is planning a new branding campaign similar to “Intel Inside” for its Windows Media audio and video technology, hoping to highlight the near-ubiquity of its multimedia technology, according to

To qualify for the “Plays for sure” mark, a company will have to be certified that its products were compatible with other products using the logo…the move seems be aimed at highlighting the breadth of support for Windows Media, contrasting that with companies including Apple and Sony, which tie their portable devices to specific music download services.