(via MarketingVox): Publishers are now getting in an overdrive against the e-mail filters…CNET Network plans to advertise the need for its newsletter recipients to add trusted businesses’ “from” addresses to their e-mail address book in a campaign to run in several CNET e-mail newsletters.
CNET plans to send 12 million e-mails with the ad messages starting in the next few weeks. Creative includes the tag line, “Don’t miss out. Get your important e-mail.” It gives instructions on adding CNET to the address book.
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