An Ear For Downloads

An interview with Audible CEO Don Katz…its moves into offering complimentary downloads of 9/11 hearings, and others audio; Clinton’s blockbuster book; iTunes tie-up etc…

He makes an interesting point, something I’ve also learned in my years of covering this space: “To me, it’s an inflection point for the Internet and Audible. Two years ago, we could not give away anything for free. The whole ethic of the Web was that everything should be free, and Audible was always dedicated to the kind of content that people habitually pay for–books, magazines, business information. We always worried that once we gave away audio for free, it was much harder to ever convince someone the other stuff was worth paying for. That’s no longer the case now that the Web has matured and there’s a pretty clear separation of premium content.”

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