This Headline Is Not for Sale

Adam Pennenberg gets something right, for once. Stop mixing advertising within writing copy…(despite his main point, he still manages to show his cluelessness, but I’ll let that go for now).

“Nowadays the wall between editorial and marketing must extend to the content itself. Marketers can have the sides, top and bottom of a page to peddle products and services, but the body must remain pure.”

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