we the media available online


wemediaDan Gillmor is as knowledgable as anyone when it comes to the topic of technology in journalism. His first book, we the media, is a fascinating and clear-eyed look at how technology has changed the way journalism works. His book explores how blogging has turned Joe Everyman into a de facto journalist, and explores how mainstream journalism must change to reflect this shift. An excellent read and the book is available for reading online or downloading in PDF. Dan has also started a blog that gives readers a forum for discussing the book and the evolution in journalism it predicts.



Excellent articles, Joe. It’s an interesting subject and people either come down firmly on one side or the other. I guess if media editors (read bloggers or web site editors) don’t like the in-content ads then they don’t have to deal with them. No one is forcing them to use them. As readers or consumers we often forget a phrase I find myself saying more and more often recently- vote with your wallet. Don’t patronize those sites and most importantly tell the site owner why. Advertising is totally dependent on the consumer and last time I checked, that’s us. Thanks for the thought-provoking post!


Very interesting read. There has been quite a bit of discussion recently on the effect of advertising on journalism in this new era of electronic publishing. Most of the controversy surrounds the use of so-called “contextual advertising” that attaches “relevant links” to certain keywords. These links, instead of going from the original article to further sources of information, send viewers to advertiser pages.

Forbes.com has already adopted it in this form, and other blogs and e-dailies have been adopting equally questionable forms of advertising. Some have even begun selling advertising within editorial comment, which, while not particularly original to this media, is nonetheless a slap in the face of ethical journalism.

A few links to current stories:

http://online.wsj.com/article/0,,SB109201079498686136,00.html?mod=mm%5Fhs%5Fadvertising (subscription required)

Wired also posted a rather poorly done article on the subject recently, but the others above are far more interesting.

Comments are closed.