The Secrets of Lawrence

Lawrence Journal-World‘s secrets, revealed. Revenues — reportedly $900,000 last year for online sales. In-line ads and sponsorship made $175,000; website development made $175,000; “Fiber-Cyber” (coupons and cross-media forced buys) made $25,000; display ads made $15,000; and real estate made $40,000.

For a small-market newspaper site which is doing some great things online, that’s not bad…

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