Cygnus Business Media: Director Online Marketing, College Park, Maryland

Cygnus Business Media, a leading diversified business to business media company, is rapidly growing its Internet product and portal line. The College Park, Maryland-based Interactive Division is expanding the portfolio of web-based portal, e-mail, web site, webcast and other Interactive features and services, and is seeking the key individual to shape the overall marketing strategy.

The Director of Online Marketing is responsible for leading all online and offline marketing efforts to maximize the traffic, readership, loyalty and promotional opportunities for the company’s online properties and products. This includes working with our Trade Publication, Exposition/Conference and Custom Publishing Divisions to cross-promote all properties; maximize search engine placement and optimization of sites; online and advertising; press releases and media placement; affiliate marketing and promotion on applicable properties; e-mail and customer retention surveying and promotions.

Marketing efforts will drive the overall corporate presence and lead customer acquisition and retention strategies with focus on building and branding each online property and product as leaders in the B2B markets we serve.

Competitive salary, complete benefits package. Email resume and salary requirements to jobs@cygnusinteractive.com EOE

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