In UK, BT is to launch premium rate services on BT Text, its home phone SMS service, this autumn. The extension of the service to third-party providers will bring everything from adult content and ringtones to mobile marketing to consumers’ home phones.
The introduction of premium services will be followed by reverse billing in early 2005. BT believes that, while content like ringtones will take time to take off, subscription services will make an impact on fixed-line texting.
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