Claria’s cancelled IPO should be giving some chills to investors in rival, 180solutions, a Bellevue, Washington, provider of online advertising services. The company recently received a $40 million infusion from Spectrum Equity Partners, a $3 billion private equity fund. The two companies are in essentially same business, though Claria has been caught in the spyware debate. 180 has a (non)consumer unproduct called zango.
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