Gotta love the headline…According to The Communication Market 2004 , a ground-breaking report prepared by UK’s media regulator Ofcom, found that while use of traditional media is rising steadily, time spent online and using mobile phones has soared.
Radio appears to be leading the “convergence” of the media, as more and more people listen through TV sets, online via PCs and on radios built into mobile phones, making the medium more accessible than ever.
Related: Media’s missing link
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