Hearst’s Ambitious Shopping Magazine’s Online Launch

Hearst’s new and much ballyhooed shopping magazine Shop Etc. has launched its website in its entirety today…

Among the feature set include: A daily blog, RSS feeds/syndication for key areas, and e-commerce partnerships and the ability to link to and then buy items right from the (web) edit pages, etc…

I like it, but my question, which they’ll never answer: how is the Hearst partner iVillage taking this launch?

Related: Magazine Spotlight: Shop Etc. Versus Lucky

Comments have been disabled for this post