An interview with Discovery.com‘s chief Bill Allman, on how things change for the site/channel with the increasing adoption of broadband. “The elephant in the room in discussions about the next generation of interactive media is that, along with the new ways of getting broadband content — whether it’s broadband, wireless, PVRs or VOD — there are bound to be new relationships with the customer. Who owns those relationships? Who has the rights to monetize that relationship via advertising or other commerce? How will those models change with interactivity?”
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