BT Wants To Be a New Media Pioneer

(reg. req.): UK telecom giant BT wants to be a new media pioneer…these days, the once-staid company is gaining plaudits for its new media alliances, its forward-thinking initiatives and its vision.

The recent launch of BT Rich Media is a step in that direction…the Rich Media service gives BT a “double whammy” of revenue because it can charge for use of the new platform and gain fees through BT Click & Buy.

Also, BT is expected to launch a VoD service as early as October this year using its telephone lines to connect to customers’ TV sets.

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