NBC’s ITV Plans For Olympics

Well, NBC’s trying hard… it has announced a series of partnerships and new interactive services it will use to help viewers navigate its planned 1,210 hours of coverage across NBC/Universal’s various network and cable channels.

Among the partners is satellite television provider EchoStar, whose DISH network will carry an NBC Interactive TV (ITV) showcase that will feature an array of NBC/Universal broadcast assets, including 2004 Summer Olympics coverage.

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