Cable, Online Programming Targets Video Gamers

A very interesting story on how there’s a huge push to develop online and cable TV programming aimed at gamers…The name of the game is original entertainment that is not necessarily video game-specific.

Debra Green, COO, G4techTV, captures it best: “Video games are being played on cell phones, movies are being made from video games, 54% of all American households will buy at least one video game this year. They are truly becoming a big part of the youth culture, just like music…video game industry is no longer a stand-alone industry; it is absolutely being fed by the entertainment industry. And that is what has made it truly the zeitgeist of today’s pop culture.”

Comments have been disabled for this post