This in a very interesting move, and perhaps signals a way mobile content will move in the future: ad supported. Till now, mobile content has been a premium model, where users pay, sometimes an exorbitant amount.
Well, in UK, Unanimis Consulting has launched a free commercial video channel on a mobile network in collaboration with mobile operator O2. The channel will initially feature a Warner Brothers’ commercial promoting the DVD ‘Torque’, streamed to mobiles immediately after a “Motel Girls” video feature from IPC lads’ magazine Loaded throughout July and August.
Unlike other video content available on the O2 Active portal, users of the new model will not be charged to view the videos. Adverts will be refreshed eight times over the month long campaign.
I mentioned a similar model developing about a year back, in a speech by Andrew Bud, then CEO of mobile mesaging company mBlox…his point here.
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