The Business Case For Digital Object Identifiers

Well, some of you have heard of DOI, some of you haven’t: it is a bit like a super-URL. It is an Internet-based system for identifying and exchanging intellectual property of all kinds (books, music, images, database records, product descriptions) and at any level of “granularity” (individual chapters, songs, articles, product components). It is the online equivalent of the UPC (bar code), and on the Internet it functions as a kind of “super-URL,” linking users directly to where they can buy the item, learn more about it, find related items, access related services, contact the publisher, etc. It also facilitates online transactions of all kinds, including e-commerce, rights management, and digital distribution.

So what’s the business case for DOI within the value chain of content distribution, syndication and online partnering? Well, two PDFs from Electronic Publishing Services Ltd will answers to some of your questions:

White Paper 1: Economic Benefits of Digital Object Identifier Applications in Publishers’ E-Commerce Operations

White Paper 2: Using the DOI to Improve Profitability in Content Distribution

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