Paying To Avoid Ads

This Economist story builds on the VSS report I mentioned earlier this week…the gist of the report, which is causing a lot of hubub: For the first time ever, consumer spending (read subscription and premium content revenues) has overtaken advertising as the main form of revenue for American media companies. As the production costs of these forms of media are largely paid for through their sales price or subscriptions, they may contain little or no advertising.

This increases the pressure on media firms to become less dependent on ad revenues.

Comments have been disabled for this post