Primedia’s Wireless Push

Primedia, in an effort to get out of its magazine decline quagmire, is extending its print and online brands onto wireless, through two separate deals.

Through the deal with mobile content tech vendor Mobliss, mobile users will be able to download images from Primedia’s extensive stable of enthusiast magazines, which include Surfer, Snowboarder, Skateboarder and Bike. IT is slated for a fall launch with major carriers in U.S. (More details here)

In another deal with rival mobile content tech vendor Mforma, information from Primedia’s two online divisions, consumer information service About.com and automobile site IntelliChoice.com, available on wireless devices. The service will be available through Verizon. (More details here)

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