IAB US And UK Fight

Well, sorta. The US Interactive Advertising Bureau has questioned the decision of the UK IAB to focus on creating a single audience measurement standard. IAB UK is looking at systems from Comscore and Nielsen with a view to creating a single standard.

Greg Stuart, IAB US president argues that the ad impression is the most important standard to get right and believes that audience measurement should be a lot further down the list of priorities for the industry.

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