NYT picks up the story by DMNews yesterday: Forbes.com is now putting in ad links within the text o stories, using a service called IntelliTxt, by Vibrant Media. Executives at some other online news sites were critical of the decision by Forbes.com.
“From a subscriber’s perspective, I think people would be very confused by the advertising that popped up over words in the stories,” said Randy Kilgore, VP for advertising at WSJ.com.
Larry Kramer, CEO at CBS Marketwatch, said he worried that the system could erode of the barrier between advertising and news content.
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