Advertisement 08/03/2004 The Tech Tattle by Om Malik Aug 3, 2004 - 5:55 AM CST 1 Comment Tweet Share Post Shame on you Real, for hacking ITunes when Steve in the hospital Back to the future Advertisement Fried Penguin anyone? Even Cheap Publicity is good publicity Not Google, Not IPO Return of Hype 3.0. Fast Slow Company News.com Nailed Advertisement Advertisement 1 Comment Jeremy August 4th, 2004 re: Return of Hype 3.0 / PR firms are hiring like crazy (nice double title, though). The dot-com hype cannot be blamed fully on the public relations industry. It took two to tango, and journalists need to take some of the blame for not vetting stories. If some background research had been done, most likely half the stories would have been spiked. Comments are closed.