Puts Advertiser Links in News Stories


I’ve mentioned how ridiculously cluttered pages are…well, here’s another one: has begun to embed advertiser links in its news articles, making it the first major news publisher to experiment with mixing ad units within editorial content. is the largest and most prominent Web publisher to sign on with Vibrant Media to use its IntelliTxt product, which displays advertiser hyperlinks on content pages.

As Matt mentions in the story, it’s a dangerous path for online advertising, and damages the credibility of the content for the user.

But then, is wiling to try anything once…not my words, its CEO’s words..

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