Read this one carefully, coz it has profound implications for digital media: according to a report published by Veronis Suhler Stevenson, the media merchant bank signals a willingness by US consumers to pay for information and entertainment that matches their interests rather than relying on advertising-supported media designed to appeal to a broader audience.
ahead of advertising, speciality marketing and spending by businesses. Consumer spending has grown at a compound rate of 7.9 per cent a year since 1998, reflecting the rising cost of cable and satellite television and the growth of premium services.
It also reflects the growth of the video game industry, the rise of DVDs and consumers’ embrace of the internet.
Related: Multimedia? That’s just the consumers: Tom Freston, co-COO of Viacom, said about 30 per cent of viewers of the company’s MTV channel were online at the same time.
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