The Real-Apple Spat–The PR Case Study

Well, watch out for how the RealNetworks-Apple spat is playing out in the media and the blogosphere: it is a PR case study on how a brand so loved by so many people may see its sheen coming off, in real time…

Keep in mind that iPod is a widely and wildly loved product in the community, and for bloggers to criticize Apple on its reaction to RealNetworks’ Harmony software is a huge move. Also keep in mind that RealNetworks is a much hated company within the tech and blogging community, and for anyone within the community to defend Real is almost tantamount to blasphemy. But some of them are…

Some of the nuances are too difficult to explain, but if you’re a smart PR person, you would be following this…

Related: The Apple-RealNetworks Disharmony

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