Audience Growth, Repurposing TV Ads to Drive Online Video Spending


The rapid growth of broadband penetration is expanding the potential for delivering rich media and streaming video applications to consumers, creating new opportunities for advertising online. But the real growth in broadband video advertising is not likely to occur until big brand advertisers begin using their offline media budgets to repurpose TV commercials online, predicted JupiterResearch analyst, Nate Elliott.

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