A new survey shows that consumers are willing to part with personal data in return for personalized online content. The ChoiceStream Personalization Survey found that more than 80 percent of online consumers claimed to be interested in receiving personalized online material that dynamically alters to match the presumed or stated interests of the consumer.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post