AP Looks Into Enhanced Online Search Tool

AP’s looking to get into the local search and content game… The goal is to offer a search engine with more participating news organizations and more content than is currently available today, said Tom Curley, AP’s president and CEO. He added that the search solutions are expected this year.

The tools will also provide the AP’s member news organizations with greater protection from unlicensed use of their material online. In addition, the AP is developing tools that would help its members capture more online traffic and track usage of their content.

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