AOL’s Parts With Ad Agency

America Online, which has been working to redefine its brand in a broadband world, has parted with one of its ad agencies, Wieden & Kennedy, apparently due to “creative differences.”

The assignment was reportedly estimated at $100 million…Another roster agency, Omnicom Group’s BBDO Worldwide, is creating a branding campaign that will roll out this fall.

Comments have been disabled for this post