Blog Post

Microsoft Patent Encourages TV Viewers to Pay Attention

Microsoft’s MSN TV division (formerly “WebTV”) has received a new patent (#6,766,524) that gives the technology giant the right to a “system and method for encouraging viewers to watch television programs”.

Part incentive program, part game show, the system would be designed to elicit responses from viewers at the end of TV programs or commercials, thereby qualifying them for rewards. Examples of rewards include an entry into a prize drawing or points, such as frequent flier miles.