Newspaper Blogs and Ad Revenues

An interesting little tidbit from, who else, E-Media Tidbits…the Spokesman-Review newspaper in Spokane, Washington, is having some success with selling advertising for its blogs.

Recently, an ad “blitz team” spent some time trying to sell big ads on the paper’s website, including positions on the site’s blogs that amounted to $79,000 in potential ad revenue. As of late last week, advertising space had been sold on two of the blogs: Wheel Life (about RV’ing) and Health Beat.

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