Video Game Ad Network Gets $5.5 Million Funding

Massive, a developer of in-game advertising for video games and creator of an aggregated video game network, has raised $5.5 million in additional funding in an oversubscribed second round.

Draper Fisher Jurvetson Gotham led the round with RRE Ventures and existing investors Tobat Capital and Newlight Associates.

Massive’s video game advertising network aggregates the gaming audience across multiple game publishers and titles and provides simultaneous delivery of advertising across this audience or to targeted demographic niches within it.

Massive anticipates the ability to serve dynamic advertising on about 10 titles when its network is launched in October, and about 40 titles by the end of 2005 It has agreements with game publishers Konami and Ubisoft..

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