Blog Post

The MSN Butterfly Begins to Break Free

MSN has lost tons of money, but over the last year, it has finally started to see some profits. The unit began making money last fall and is expected to post an operating profit of about $200 million for the fiscal year that ended June 30, compared with a loss of about $531 million last year.

And the reason is not access, but online advertising. Recently, it has worked to repair a frayed relationship with Madison Avenue…Over the last year, MSN has ranked second in online ad revenue, behind Yahoo and ahead of the longtime leader AOL.