Marrying On-Demand With iTV

An interview about digital music television network Music Choice‘s on-screen advertising initiative and the launch of its “personalized music service” for digital cable subscribers, My Music Choice.

“We’re planning to make it a multiplatform advertising service. Advertisers presently on the audio service, we will now begin to expand that and roll it into broadband. We’ll be able to track the results differently, and get what our results are in broadband versus cable.”

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