ITunes Shores Up Its Defenses as Rivals Prepare to Invade

Apple needs to constantly innovate to stay ahead of competition in the digital music space, goes the argument. As part of that, besides launching newer versions of iPod (see story below), it is adding new features to Apple’s site, to enable a stronger community.

Perhaps the most significant is iMix, which lets iTunes users post their favorite play lists for others to see and copy. Users of iTunes can then download the same mix, or they can hear 30-second samples first.

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