Fantasy Sports Games Are Drugs

Well, not exactly, but the experience is addictive, according to a new study by Comscore. The study revealed that an average of 4.7 million Americans per month visited fantasy content at the three major providers, Yahoo Sports, Sportsline and ESPN, between October 2003 and May 2004. On average, these users spent 93 minutes viewing 219 pages of fantasy sports content in a given month.

By contrast, the average visitor to the general sports news and info category viewed 107 pages per month between October and May, about half.

Also, Yahoo’s way ahead of others: on average, fantasy sports at Yahoo Sports draws three times the monthly audience of its nearest competitor. An average of more than 3.1 million users per month visited Yahoo Sports fantasy content during the analysis period, compared to 950,000 visitors to ESPN and 930,000 visitors to Sportsline.

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