Does Music Subscription Need Better PR?

(sub. req.): So think these WSJ.com columnists…”Subscription services are widely seen as also-rans. Part of this, one suspects, is that “streaming” is still a dirty word to a lot of Internet users, who associate it with stuttering or stalled audio. Subscription services also should engage in some remedial PR – the business model is sometimes referred to as ‘music rental,’ which at best seems slightly pejorative to music fans used to extracting physical CDs from shrink-wrap and at worst smacks of paying through the nose to have a couch to sit on.”

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