As ESPN.com ends a three-year partnership with traffic-heavy MSN, and underdog FoxSports.com takes its place, OJR interviews the executives who are leading their teams into battle. In the second of two installments, OJR talks with FoxSports.com’s Ross Levinsohn.
“ESPN, they have a great Web business, they’ve built it through the last 10 years. Their deal with MSN contributed a lot to their business. I think our business model is better. We don’t spend that much money. We’re just starting to get our rhythm. The areas where we’re probably ahead — on the broadband side, and now that we’re going into partnership with MSN, we’re taking all that content that was behind a wall and turning it free.”
Related: Online Sports Sites Shift Their Content Delivery Game Plans
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