Vendor Survey: Micropayment Transactions Increase


This is a vendor survey, so please take it as such…I’m always wary of vendor surveys. Anyway, the drift from the survey is that more consumers are using micropayments to buy content online.

More than 10 million Americans have purchased digital content for less than $2 in the past year, according to this survey. This represents a nearly 150 percent increase over the four million consumers in a similarly conducted October 2003 research study.

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