Blog Post

Microsoft Codec Aims For Prime Time

Microsoft is seeking supremacy in a battle over video technologies that could determine the future of TV and emerging applications…One candidate, known alternately as MPEG-4 AVC or H.264, is the latest successor to the standard video format currently used by virtually all cable and broadcast TV stations. The other is Microsoft’s proprietary Windows Media VC-9 format.

The new high-compression codecs have for now been gaining acceptance on the Internet and among wireless carriers…but experts said they expect the biggest codec battle to be fought in the cable and satellite business, which has relied on MPEG-2 compression technology for more than a decade. The stakes are highest in this industry because the compression technology will help with the efficient delivery of billions of hours of content viewed every year and define the way people watch television.