No one has the time to be at home, so don’t talk much about the broadband home. Talk about how you as a media and entertaniment entity fit into the user’s busy day.
The idea, slightly obvious, is to be where your consumers are at that point: PCs, radio, cell phones, and more…
“We try not to separate our businesses into silos but try to serve the fans anywhere and any way they want,” says John Skipper, who oversees ESPN’s magazine, Internet, wireless, and licensing operations. “We don’t worry about cannibalizing ourselves. It just hasn’t happened.”
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