Starbucks Content Plans Over Wi-Fi

Some more details on Starbucks’ plans for streaming and selling content through its stores. Starbucks and T-Mobile, together with HP, have expanded their Wi-Fi HotSpot deal: it has been added to more than 110 Starbucks stores in Indiana, Kansas, Missouri, New Mexico, and Wisconsin.

As part of that, throughout July, T-Mobile HotSpot users at Starbucks can access interactive multimedia content from Roadtrip Nation, a reality show on PBS. An interetsing quote from Ken Lombard, the recently appointed president of Music and Entertainment for Starbucks: “Compelling entertainment content is–and will continue to be–an important part of the T-Mobile HotSpot service at Starbucks…From the start, we have considered the T-Mobile HotSpot network a platform to enable new customer experiences in our stores. Whether it

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