Online Sports Sites Shift Their Content Delivery Game Plans

If you’ve been reading this site, you would know what this story is talking about…MSN replacing ESPN.com with FoxSports.com as its sports news and info partner. In the first of two installments on OJR, first an interview with ESPN.com’s John Skippe, on why they chose to go it alone from here…

Main point: ESPN did not want to shift its relationship to share advertising sales and revenues as a partner with MSN. Their executives also weren’t interested in relying on MSN Video to deliver broadband video.

Comments have been disabled for this post