Blog Post

Bloglines Bows Redesign, Ad Model as RSS Heats Up

Bloglines, a Web-based newsreader I use to for RSS feeds, has redesigned. I like how the tool is trying to incorporate sharing and other blog tools in the new version.

The company also said it plans to roll out advertising on its popular RSS reader at some unspecified future date. It will use its substantial knowledge about its users’ interests to target ads, just as Bloglines’ Recommendations feature allows for the targeting of content. When they do appear, the ads will be in text format.