Mobile Content in Asia – Opportunities and Challenges

(Warning–PDF File) A 4-page white paper by Spectrum Strategy on the mobile content market in Asia (this came out in April, but I missed it..). The document suggests what the industries must do to exploit content services fully.

“Currently, most of the major music labels, movie studios and TV production houses in Europe, US and Asia have mobile development arms. Most major games manufacturers will also develop mobile versions of their leading titles. Sports rights holders such as the English Premier League and the Australian Cricket Board carve out mobile rights for auction separately on a market by market basis.”

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