When ‘New Media’ Becomes Old-Fashioned

“Increasingly, the digital information that matters most is disengaged from the browser. First, it was only e-mail (think apps such as Outlook). Now, IM clients, toolbars, RSS aggregators, and search utilities are mission-critical software.”

The bottomline? “As the browser loses supremacy, the consumer gains more control than ever. And the developers behind standalone tools become the new publishers. In this environment, who will court whom?”

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