TechWatch: Content Recommendation Engine Using Bluetooth

AgentArts, a music personalization company based in San Francisco, has launched a cool app: a mobile content matching system codenamed “IcyPole“, which utilized Bluetooth personal area network technology to seek out other in-range devices containing music/content that may be of interest.

Once the application detects locally available music matching the consumers own music profile, the device alerts the consumer and allows wireless music sampling as well as a range of community features.

As the application’s developer Ben Hosken describes it on his personal blog: “So you can walk down a street, catch a train or bus and just have the app running and be notified when there is music you might like nearby. You can then download it using the IcyPole application, view the profile of the person with the content etc. Best of all….the whole network runs over bluetooth so there is NO telco charges to be incurred when using it. Totally a distributed system with out of band communication.”

The Java application, currently working on a Nokia 6600, uses digital music files stored on the smart-phone to build a local music profile.

AgentArts is funded by Innovent, an entrepreneurial innovation business unit of Nokia…In the past, the company has developed music recommendation engines for services like eMusic.

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