America Online Gets Clicking

Yes, subscriber rolls are down, but ad sales and the global business are up. This buys AOL time for its new content strategy to work…

How will [John Miller, AOL CEO] persuade consumers to buy AOL’s package of content and services if they use someone else’s pipe to get online? By offering bite-size premium services such as $8.95-a-month online music subscriptions. And AOL is offering free samples of content from Time Warner’s video-on-demand and Road Runner broadband units.

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