Yes, subscriber rolls are down, but ad sales and the global business are up. This buys AOL time for its new content strategy to work…
How will [John Miller, AOL CEO] persuade consumers to buy AOL’s package of content and services if they use someone else’s pipe to get online? By offering bite-size premium services such as $8.95-a-month online music subscriptions. And AOL is offering free samples of content from Time Warner’s video-on-demand and Road Runner broadband units.
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