Veteran rocker Steve Winwood has tied up with “Access Hollywood” in an experimental marketing tie-up intended to demonstrate the commercial potential of P2P, according to this Reuters story.
Each music file includes a commercial blurb of about five seconds, similar to a radio ad, directing users to the Web site of syndicated TV program “Access Hollywood,” which features other Winwood tracks and offers fans a chance to register to win an autographed guitar.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post