Steve Winwood’s Promo on P2P

Veteran rocker Steve Winwood has tied up with “Access Hollywood” in an experimental marketing tie-up intended to demonstrate the commercial potential of P2P, according to this Reuters story.

Each music file includes a commercial blurb of about five seconds, similar to a radio ad, directing users to the Web site of syndicated TV program “Access Hollywood,” which features other Winwood tracks and offers fans a chance to register to win an autographed guitar.

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