Starz Encore Group Revs Online Media Program


Starz Encore Group is poised to break an online campaign on July 1 to support its new Starz! Ticket on the Real Movies movie download service. The first phase of the advertising effort will target business travelers via travel sites.

The media planning agency is also testing in-flight magazines, and is looking at magazines in other categories to target the early adopters.

Promotion of the service at WiFi hotspots in airport terminals where there are long-haul flights is also planned, as is advertising on entertainment sites that stream video content.

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